September 22, 23, 2026 · Toronto
Purpose Presents
The Forge
Be the Architect of What's Next
September 22, 2026 · Day One
Welcome Reception
The Quay, 100 Queens Quay East
Morning Sessions
Keynote speakers & breakout sessions designed for direct interaction with speakers
Lunch
Afternoon Sessions
Speakers & breakout sessions continue
September 22, 2026 · Evening
Dinner at AERA
AERA Restaurant, 38th Floor
September 23, 2026 · Day Two
Welcome & Morning Sessions
The Quay, 100 Queens Quay East
Sessions & Close
Speakers, breakouts & closing remarks
Designing Experiences Clients Value Most
Driving Growth: Optimizing Capital and Strengthening Efficacy
Operationalizing AI: Impact and Critical Decisions for Your Wealth Practice
Strategy That Challenges the Status Quo + Risks
Spenser Segal
CEO · ActiFi
Susan Senecal
CEO · A&W Food Services
Amy Welsman
Founder · PAUME
Tim Bello
Managing Partner · Merchant Investment Management
Andrew Graham
Co-founder & CEO · Borrowell
+ More speakers being added — released via email to confirmed registrants.
September 22, 2026 · 8:00 AM – 4:30 PM
September 23, 2026 · 8:00 AM – 12:00 PM
The room matters just as much as the stage. The Quay was chosen on that same principle: a space designed to expand what's possible and to keep advisors in the center of what's happening.
Evening · Dinner Event
September 22, 2026 · 5:30 PM · 38th Floor, Toronto
Dinner at AERA keeps the day going. Sitting above the city, advisors who spent the day working through the same question sit down at the same table, because the people you build alongside matter as much as anything said on stage.
Experience One King West Hotel, one of Toronto's most acclaimed boutique hotels, highly regarded for its ambience, luxury amenities and award-winning customer service.
Ideally located in the heart of downtown Toronto at the corner of King and Yonge streets. Settle into a sophisticated suite in the historic Dominion Bank Building or Toronto's famed "Sliver" tower.
The group rate is $425 per night plus applicable taxes. Book before the reservation cut-off, August 7, 2026.
When calling or booking, please inform the reservation team that you are part of the The Forge to receive the group rate.
Reserve your roomThe Quay, 100 Queens Quay East · AERA, 8 Spadina Ave, 38th Floor, Toronto
Registration closes on August 20, 2026. Registrations received after this date are based on availability.
Full conference access across both days, all sessions, networking events, and catered meals are included with your registration.
Business casual is recommended. Dress comfortably while maintaining a professional standard appropriate to the setting.
This is a by-invitation event. Additional attendees from your firm may be considered, please indicate this in your registration notes and we will follow up.
The Quay, 100 Queens Quay East
Paid underground parking at Impark lot 526. Hourly: $10 · Day max: $25 · Evening flat: $15
Aera, 8 Spadina Ave. #3800
Paid underground parking off Wellington St., west of Spadina. Located on P3, east end of the garage. Take guest elevators in the lobby of 8 Spadina to the 38th floor.
One King West Hotel, 1 King Street West
Valet parking available. Overnight valet: $60 + HST · 3-hour valet (8am–4pm): $45 + HST · Self-parking: 18 Wellington St W (10% discount via Indigo Portal). Valet entrance on Melinda Street.
Uber, Taxi, and the TTC (bus, streetcar, subway) are also efficient options between venues.
September 22, 23, 2026. The Quay, 100 Queens Quay E., Toronto.