The Forge | Purpose Unlimited

Leave with a point of view you can stand behind.

Designing Premium Experiences Clients Will Pay More For

What separates a service from an experience, and how the CEOs who get this right build loyalty that outlasts market cycles.

Growth Through Capital Decisions

How your capital allocation reflects your conviction, and what the most decisive CEOs do differently when it matters most.

Playing to Win — Where CEOs Misallocate Capital & Attention

The most costly decisions aren't the ones you make wrong — they're the ones you keep making without questioning.

AI Implementation: Decisions You Must Make in the Next 12 Months

The window to lead on AI is narrowing. A practical look at the choices every CEO needs to make now, not later.

CEOs and operators who have built and steered companies.

New speakers are released via email to invited registrants.

Spencer Segal

CEO · ActiFi

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Spencer Segal

CEO · ActiFi

Spencer Segal is the founder and CEO of ActiFi, a firm dedicated to helping financial advisors build and grow better businesses. A recognized voice in the wealth management industry, he brings decades of experience in practice management, technology, and advisor growth.

Susan Senecal

CEO · A&W Food Services

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Susan Senecal

CEO · A&W Food Services

Susan Senecal is the President and CEO of A&W Food Services of Canada. Under her leadership, A&W became one of Canada's most recognized brands, known for its commitment to values-led growth, sustainability, and building a business that stands for something beyond the bottom line.

Amy Welsman

Speaker

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Amy Welsman

Speaker

Amy Welsman is the founder of PAUME, a luxury hand care brand she built from the ground up into a globally recognized name. A builder at her core, Amy brings the perspective of someone who has turned a clear point of view into a business — and kept it true to what it set out to be.

The Quay

The Forge, a transformation. Carefully selected space to expand on what's possible.

100 Queens Quay East, Toronto, ON · September 22-23, 2026

Evening · Dinner Event

Dinner at AERA

September 22, 2026 · 5:30 PM · 38th Floor, Toronto

Shaping the future through deliberate choices, meaningful relationships, and the confidence to build something that reflects what matters most.

One King West Hotel.

Experience One King West Hotel, one of Toronto's most acclaimed boutique hotels, highly regarded for its ambience, luxury amenities and award-winning customer service.

Ideally located in the heart of downtown Toronto at the corner of King and Yonge streets. Settle into a sophisticated suite in the historic Dominion Bank Building or Toronto's famed "Sliver" tower.

Room Reservations

The group rate is $425 per night plus applicable taxes. Book before the reservation cut-off, August 7, 2026.

When calling or booking, please inform the reservation team that you are part of the The Forge to receive the group rate.

Reserve your room

Address1 King Street West, Toronto, ON M5H 1A1

Phone+1-866-470-5464

Emailreservations@onekingwest.com

Webonekingwest.com

Reservation cut-off: Book by August 7, 2026 to secure your room at the group rate.

Good to know.

Registration closes once capacity is reached. Early confirmation is encouraged.

Full conference access across both days, all sessions, networking events, and catered meals are included with your registration.

Business casual is recommended. Dress comfortably while maintaining a professional standard appropriate to the setting.

This is a by-invitation event. Additional attendees from your firm may be considered, please indicate this in your registration notes and we will follow up.

The Quay, 100 Queens Quay East
Paid underground parking at Impark lot 526. Hourly: $10 · Day max: $25 · Evening flat: $15

Aera, 8 Spadina Ave. #3800
Paid underground parking off Wellington St., west of Spadina. Located on P3, east end of the garage. Take guest elevators in the lobby of 8 Spadina to the 38th floor.

One King West Hotel, 1 King Street West
Valet parking available. Overnight valet: $60 + HST · 3-hour valet (8am–4pm): $45 + HST · Self-parking: 18 Wellington St W (10% discount via Indigo Portal). Valet entrance on Melinda Street.

Uber, Taxi, and the TTC (bus, streetcar, subway) are also efficient options between venues.