September 22, 23, 2026 · Toronto
Purpose Presents
The Forge
Be the Architect of What's Next
Arlene Dickinson
Founder & General Partner · District Ventures Capital
Andrew Graham
Co-Founder & CEO · Borrowell
Brett Huneycutt
Co-founder & Chief Product Officer · Wealthsimple
Anthony Lacavera
Founder · Globalive | Founder · WIND Mobile
Spenser Segal
Founder & CEO · ActiFi
David Mrazik
Chief Legal Officer & Managing Partner · Merchant
Susan Senecal
President & CEO · A&W Food Services
Andrew Cant
VP Product · Purpose
Keeley Simpson
CEO, CCO & Portfolio Manager · Aretec Wealth
Darren Coleman
Founder & Senior Portfolio Manager · Portage Wealth
Day One · Tuesday, September 22
8:00 – 9:00 AM
Doors Open
Registration & Breakfast
9:00 – 9:15 AM
Jeff Gans
Opening Remarks
9:15 – 9:35 AM
Som Seif
Founder's Keynote
9:40 – 10:20 AM
Arlene Dickinson
Lessons from the Den: Valuation, Trust & The Power of Brand
Fireside Chat
Building a meaningful business starts with the courage to back yourself before anyone else does. In conversation with Som Seif, Arlene reflects on her journey from being a single mother of four to acquiring Venture Communications. Together, they explore how courage, brand value, and empowered teams can drive lasting growth, from understanding valuation to building a culture of ownership. They also discuss how leaders can create the conditions for others to succeed and how Canadian wealth creators can build with confidence.
10:40 – 11:20 AM
Anthony Lacavera
Challenging Entrenched Powers and Backing the Future
Fireside Chat
Creating meaningful change requires conviction and the courage to back bold ideas. Drawing on his journey from founding Globalive in 1998 with a small-business loan to launching WIND Mobile, now known as Freedom Mobile, Anthony reflects on what it takes to build through uncertainty. As the leader of Globalive Capital, he has backed dozens of companies across AI, fintech, and telecom. In conversation with Vlad Tasevski, he shares lessons from building businesses that stay anchored to real human needs. Together, they explore what it means to shape what comes next.
11:25 AM – 12:05 PM
David Mrazik
Capital Structure, Enterprise Value Creation & Founder Autonomy in Wealth Management
Fireside Chat
Durable value is never built in isolation; it is shaped through aligned partnerships and thoughtful capital design. David reflects on how wealth management has evolved over the past two decades in the U.S. and shares insights into how firms can unlock capital while preserving their autonomy. Join a grounded discussion on choosing partners who support long-term growth while ensuring your voice remains at the table.
Day Two · Wednesday, September 23
8:00 – 8:50 AM
Doors Open
Breakfast & Networking
9:00 – 9:40 AM
Susan Senecal
From Strategic Planning to Strategic Doing: Mobilizing People and Managing Change
Fireside Chat
Growing an organization while preserving its heart requires shared conviction and a culture where every voice matters. Guiding one of Canada's most familiar networks, Susan demonstrates how human-first leadership can build resilience through unpredictable seasons. Join this session to explore how leaders can encourage participation, foster shared ownership, and build systems rooted in a team-first approach. Her insights offer practical ways to strengthen culture and support a firm's long-term success.
9:50 – 10:30 AM
Andrew Graham
Built for the Long Run: Market Innovation, Growth Leadership, and Executive Resilience
Fireside Chat
Building an enduring enterprise is a marathon of purposeful pacing, not a sprint toward short-term wins. Drawing on his experience building transparent credit solutions and his discipline as an endurance triathlete, Andrew shares practical insights on sustaining leadership over the long run. Join this session as he explores how founders can build trust early, rally teams through challenging conditions, and create recovery rituals that support consistent performance.
10:50 – 11:30 AM
Brett Huneycutt
Behind the Polished Story: Resilience, Brand, and the Changing Value of Advice
Fireside Chat
From the outside, building a category-defining brand can look effortless, but real growth brings quiet friction, hard trade-offs, and critical moments when things break along the way. In this candid session, Brett reflects on the leadership shifts required to scale a growing business, sharing lessons on making pivotal decisions under pressure, instilling sound judgment across growing teams, and shaping what comes next.
11:35 – 11:50 AM
Jeff Gans
Closing Remarks
The room matters just as much as the stage. The Quay was chosen on that same principle: a space designed to expand what's possible and to keep advisors in the center of what's happening.
The Quay, 100 Queens Quay East, Toronto
Registration closes on August 20, 2026. Registrations received after this date are based on availability.
Full conference access across both days, all sessions, networking events, and catered meals are included with your registration.
Business casual is recommended. Dress comfortably while maintaining a professional standard appropriate to the setting.
This is a by-invitation event. Additional attendees from your firm may be considered, please indicate this in your registration notes and we will follow up.
The Quay, 100 Queens Quay East
Paid underground parking at Impark lot 526. Hourly: $10 · Day max: $25 · Evening flat: $15
Dinner Event
Location and details released 48 hours prior to the dinner.
Uber, Taxi, and the TTC (bus, streetcar, subway) are also convenient options for getting around the city.
September 22, 23, 2026. The Quay, 100 Queens Quay E., Toronto.